Social media site goes public; share prices put its valuation at $104 billion.

The Facebook IPO is the the 3rd largest ever, only behind VISA and Italian utility company ENEL. Facebook shares debuted at $42/share, the biggest opening for a tech company ever. CNN

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in