New feature begs question, how much is your data worth to brands?

This article titled “So you're an organ donor on Facebook – but at what cost?” was written by Arwa Mahdawi, for guardian.co.uk on Wednesday 2nd May 2012 11.17 UTC

One healthy intestine courtesy of a US transplant centre: $1,206,800. Having the same centre insert a new heart: $997,700. Opting for the heart/lung combo-pack: $1,248,400. Sharing your donor status on Facebook: priceless. Or so the social network, which on Tuesday added an organ donation status option to its timeline view, would have you believe.

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