New feature begs question, how much is your data worth to brands?
One healthy intestine courtesy of a US transplant centre: $1,206,800. Having the same centre insert a new heart: $997,700. Opting for the heart/lung combo-pack: $1,248,400. Sharing your donor status on Facebook: priceless. Or so the social network, which on Tuesday added an organ donation status option to its timeline view, would have you believe.
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