A new era of space exploration is ushered in as SpaceX, a privately owned rocket, lifts off from Cape Canaveral early Tuesday morning.

SpaceX, the privately owned rocket from Space Exploration Technologies, became the 1st commercial rocket to deliver supplies to the International Space Station. Space Exploration Technologies is one of four companies vying to become NASA's go-to for space exploration after the government ended its space exploration program in 2011. Reuters 

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in