The daily Grimsby Telegraph puts patches that smell like baking dough into the pages of their publication.
This article titled “Don’t read it, sniff it – the daily newspaper that smells like bread” was written by Roy Greenslade, for guardian.co.uk on Friday 18th May 2012 10.48 UTC
Journalists are supposed to sniff out stories. But today’s issue of the Grimsby Telegraph is asking readers to sniff its pages.
If they do, they will discover that the paper smells of bread… supposedly.
In what the paper is claiming as a first for a regional newspaper, it is using new developments in ink technology to inject a smell into special scratch-and-sniff patches printed on the paper’s pages. To be precise, the yellow patches appear on pages 1, 11 and the back.