PSFK reached out and spoke to the CEO of Fits.me, a virtual fitting room for online clothing retailers that let shoppers get accurate an accurate fit from home.

In preparation for the release of our upcoming Future Of Retail report, PSFK reached out to Fits.me, a virtual fitting room for online clothing retailers that let shoppers try on clothes from their own computer. After inputting their measurements, users can adjust the size of the clothing item to see how it might fit according to their body shape. The innovation is made possible by a robotic mannequin that is able to adjust in shape and size, allowing the retailer to map out how an item would look on people of different measurements. The technology is used by online retailers like Otto, Ermenegildo Zegna, Gilt, and Barbour. We spoke to Heikki Haldre, the CEO of Fits.me.

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