Get Free Wi-Fi Access In Exchange For Dog Poop
A Mexican internet company is helping to clean up parks by installing pet waste disposal bins that activate free internet access for the area.
Internet company Terra is helping to clean up parks in Mexico City by offering free wi-fi access in exchange for dog poop. As part of their creative incentivization program, in partnership with ad agency DDB Mexico, special pet waste disposal bins were installed in ten parks.
When dog owners throw bags of poop into the bin, it calculates the weight and Terra gives everyone in the park free minutes of wi-fi. The greater the weight, the more minutes are added. So everyone can enjoy free wireless connectivity as well as a cleaner park. There are even hostesses nearby during the day, passing out plastic bags to dog owners. You can check out the program's promo video below: