Construction Company Transforms Cities Into Giant Art Galleries [Video]
Brazilian construction company Brookfield created a branded content campaign to promote itself and display mega-size murals.
One of the largest construction companies in Brazil created the biggest art gallery in the country for a branded content campaign to promote their three-year-old firm. Brookfield Urban Gallery features over 4 thousand square meters of art in 8 major cities in the form of mega-sized murals on multi-story walls, shipping containers and more. The campaign communicated with Brookfield's audience through multiple channels, including an app that guided consumers through the related artworks. You can view the Urban Gallery video showcase below: