menu

GM Will Skip Advertising In The 2013 Super Bowl [Headlines]

Advertising

After pulling ads in 2009 for the big game and returning in 2011, the auto maker decides again to leave the Super Bowl, refusing to pay price hikes.

Allie Walker
  • 24 may 2012

On the tails of announcing the decision to pull all of their sponsored Facebook ads, GM announces the brand will not advertise in the 2013 Super Bowl. Joel Ewanick, GM’s global marketing chief, said that although he believes advertising in the Super Bowl is effective, ads have become too expensive to justify the cost. WSJ

+advertising
+Automotive
+Facebook
+GM
+Headlines
+Marketing
+strategy
+Super Bowl
+technology
+Work & Business
Trending

Highlights From The 2017 Tribeca Film Festival VR Arcade

Augmented & Virtual Reality
Related Expert

Gadi Amit

Electronics & Gadgets, Entertainment, Media & Publishing, Technology, Design

Asia april 28, 2017
Debriefs
PSFK EVENTS
Home april 28, 2017
Luxury april 27, 2017
No search results found.