Auto manufacturer files for patent to launch targeted outdoor advertising.

Targeted ads could soon be seen in real-life rather than only online, just like in the movie ‘Minority Report' starring Tom Cruise. In the film, a different ad would appear depending on the individual. Now, General Motors has filed for a patent where highway billboards are designed to show ads that are relevant to the driver using data collected from their OnStar in-vehicle system.

GM and OnStar has specified that the billboards would only collect information regarding the destination inputted by the driver. The data is anonymous and is immediately deleted after from the ad server.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in