GM’s Futuristic Billboards Only Display Ads Drivers Want To See

GM’s Futuristic Billboards Only Display Ads Drivers Want To See
technology

Auto manufacturer files for patent to launch targeted outdoor advertising.

Yi Chen
  • 3 may 2012

Targeted ads could soon be seen in real-life rather than only online, just like in the movie ‘Minority Report’ starring Tom Cruise. In the film, a different ad would appear depending on the individual. Now, General Motors has filed for a patent where highway billboards are designed to show ads that are relevant to the driver using data collected from their OnStar in-vehicle system.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.