GM’s Futuristic Billboards Only Display Ads Drivers Want To See
Auto manufacturer files for patent to launch targeted outdoor advertising.
Targeted ads could soon be seen in real-life rather than only online, just like in the movie ‘Minority Report’ starring Tom Cruise. In the film, a different ad would appear depending on the individual. Now, General Motors has filed for a patent where highway billboards are designed to show ads that are relevant to the driver using data collected from their OnStar in-vehicle system.