Is Good Design The Key To Higher Profits? [Headlines]

Is Good Design The Key To Higher Profits? [Headlines]

Adam Swann argues good design can create 'simpler, more meaningful, rewarding experiences for customers' and contribute to a company's bottom line, citing Apple's $570B market capitalization.

Allie Walker
  • 10 may 2012

Adam Swann explores the rise of design and its importance to a company’s bottom line. Forbes

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