How A Cult-Designer Bought A Farm To Reinvent His Brand

How A Cult-Designer Bought A Farm To Reinvent His Brand

Jeff Griffin purchased land and livestock and connected with nature... then he opened a camp site.

Piers Fawkes, PSFK
  • 31 may 2012

In this video, cult-fashion designer Jeff Griffin talks about how he moved from London to the country to reimagine what he would do with the business he had created. At Hartland farm he says that he isn’t influenced by the city any longer and wakes up each day to a blank canvas. He also admits that working the land connects him with issues of sustainability and the product cycle.

Jeff’s experience in the West of England also led him to create the Loveland Farm – a camping site “with a difference” limited to just 16 pitches. The site explains some of the inspiration behind the farm:

Loveland farm is the result of an ever-evolving dream which to this day continues to unfold. A campsite, yes….but with a difference, a place where sustainability comes first, the beautfiul basics are encouraged and life is just that little bit simpler. A space that’s inspiring and completely unique, a solution to the busy modern world.

The dream began back in 2007 when fashion designer Jeff Griffin and his family took a trip to Canada, whilst there they met a man who hung wooden pods in trees. This got Jeff thinking….If we can combine our love for the outdoors and our passion for what we do across areas other than fashion, we could create something really unique. Three years on Griffin put these ideas into action.

Loveland Farm is a creative place where people come to relax in an environment that is fun and at one with the outdoors. Working with the local community to create a social atmosphere bringing together outdoor sports, lectures and live music. We dream of building a sustainable future and have developed the campsite using green technologies, for instance our composting toilets.

In a second interview video, the designer, who is very popular in Japan, talks about how nature has influenced the design of his Griffin Hartland product.


+Environmental / Green
+fashion / apparel
+Work & Business

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