How A Cult-Designer Bought A Farm To Reinvent His Brand
Jeff Griffin purchased land and livestock and connected with nature... then he opened a camp site.
In this video, cult-fashion designer Jeff Griffin talks about how he moved from London to the country to reimagine what he would do with the business he had created. At Hartland farm he says that he isn't influenced by the city any longer and wakes up each day to a blank canvas. He also admits that working the land connects him with issues of sustainability and the product cycle.
Jeff's experience in the West of England also led him to create the Loveland Farm – a camping site “with a difference” limited to just 16 pitches. The site explains some of the inspiration behind the farm: