Asda supermarket chain successfully trials virtual assistants that help customers in-store.

One of U.K’s largest grocery chains is considering launching virtual store assistants after its trial in January proved to be “very successful and popular with customers.” During this period at the ASDA store in Milton Keynes, these life-sized holograms were placed in the aisles and greeted shoppers as they approach and provided information on the store’s 10 percent price guarantee.

An Asda spokesperson commented that although the retailer is very interested in the technology, there have been not set plans to use virtual store clerks nationwide. The technology is developed by Tensator, the company behind virtual boarding agents found at selected airports.

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