Guinness QR Code Pint Glass Can Only Be Scanned When Full

Guinness QR Code Pint Glass Can Only Be Scanned When Full
technology

The beer brand created a product-activated QR code that could only be seen when the glass is filled with their dark brew.

Allie Walker
  • 21 may 2012

Guinness wanted to get more people talking about the brand, so they gave local bars some new pint glasses. At first glance, the glasses looked like a regular pints- but bartenders and patrons learned that when they were filled with a Guinness, the glasses were actually printed with a QR code.

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