Pierre David uses human skin color to create a new type of guide that showcases the varied, beautiful colors of people in Brazil.

The Pantone color chart has been used for decades as the definitive guide for artists, designers, decorators, and painters wanting to find the perfect color match. Artist Pierre David used the iconic Pantone color guide fan as inspiration for his work, The Human Pantone.

The Human Pantone recreates the Pantone color guide as a way to showcase and celebrate the beauty in the various hues of human skin tones. Political and thought-provoking, The Human Pantone delves into the questions of beauty, diversity, acceptance, and racism based on skin color. Because the work was commissioned for the Museum of Modern Art in Brazil, David wanted the skin tones in the color guide to represent the reality he saw at the museum, so he used 40 people from the museum's staff and students from the museum's School of Fine Arts for his models.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in