IKEA Uses Pinterest To Promote First India-Inspired Collection [Headlines]

IKEA Uses Pinterest To Promote First India-Inspired Collection [Headlines]

Social pinning site will be used to highlight pieces in and inspiration behind the store's new 'True Blue' collection.

Allie Walker
  • 17 may 2012

Ikea’s new ‘True Blue’ collection draws inspiration from Indian culture, items range from pillows to glassware. Ikea is using Pinterest to highlight the collection as well as to highlight where designers found inspiration for the collection. Campaign Live

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