menu

IKEA’s Shopping App Does Away With Those Mini Pencils

IKEA’s Shopping App Does Away With Those Mini Pencils
technology

The furniture giant is piloting a new app that enables users to check stock availability, create shopping lists and access a store map.

Emma Hutchings
  • 4 may 2012

IKEA is making its move into the mobile shopping game by piloting a new app in Canada that aims to enhance the customer experience. It brings store information right to their fingertips, enabling them to browse IKEA’s range of furnishings and items, check stock availability and product information. The app also enables customers to create shopping lists that include the product’s location for pick-up, and there is a map to make navigating through the store easier.

IKEA’s Shopping App Preps Canadians For Their Visit

The IKEA Mobile Shopping app is available for iPhone and Android devices in both French and English. Kerri Molinaro, president of IKEA Canada, said:

We recognize that smartphones are changing consumer behavior and our customers are increasingly relying on their mobile phones to get the information they need. Ten per cent of all traffic to the IKEA.com websites in March 2012 was from a mobile, which translates into an annual increase of 250%.

IKEA

Photo by Ruslan Krivobok

+#technology
+Apple
+Automotive
+Canada
+Design
+Electronics & Gadgets
+Google
+ikea
+mobile
+retail
+technology

More in Automotive

Automotive

Self-Driving Shuttle Drives People Around In This Solar-Powered Town

Babcock Ranch is completely run by solar power and is now using a driverless shuttle to help residents get around

19 October 2017
Automotive

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.