The Internet bombards us with advice on how to spend our money and our time. So what would it be like to follow every single suggestion for a day?

This article titled “My day doing everything the internet told me to” was written by Benji Lanyado, for The Guardian on Monday 7th May 2012 18.04 UTC

In the early days of the web, as internet explorers anonymously scoured its provincial nooks, a cartoon appeared in the New Yorker that would be its most reproduced illustration, business-to-business, for the next decade. A dog sits in front of a computer, talking to another dog by its side: “On the internet, nobody knows you're a dog.” Almost 20 years later, a lot has changed. The web has become obsessed with working out who we are, and serving us accordingly. Amazon wants to predict the books we should read. Facebook's algorithms toil to introduce us to new friends. Adverts for things we have considered buying stalk us across the web.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in