Invisible Ads Can Only Be Seen When Wearing Sunglasses [Video]

technology

Passers-by were handed polarized eyewear to view raunchy videos in a clever campaign.

Yi Chen
  • 21 may 2012


To introduce its new range of deodorant, LYNX created the world’s first invisible ad in Sydney, Australia. The concept used an abandoned terrace house where the windows were replaced with special LED screens. For the usual passers-by, the screens would appear blank. However, for those who are wearing sunglasses, they were able to see the raunchy videos of couples making out.

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