Invisible Ads Can Only Be Seen When Wearing Sunglasses [Video]
Passers-by were handed polarized eyewear to view raunchy videos in a clever campaign.
To introduce its new range of deodorant, LYNX created the world’s first invisible ad in Sydney, Australia. The concept used an abandoned terrace house where the windows were replaced with special LED screens. For the usual passers-by, the screens would appear blank. However, for those who are wearing sunglasses, they were able to see the raunchy videos of couples making out.
Now Track More Ideas
- United Air Passengers Can Check In Via Google Assistant
- NYRIW Preview: How Home Cooking Trends Will Change Grocery & Restaurant Businesses
- WeWork London Office Invites Visitors To Shop Its Furnishings
- Lenox’s New CEO Is Plotting To Get The Dinnerware Brand Out Of Its Time Warp—And Woo Millennial Shoppers