Jay -Z Redesigns The Brooklyn Nets Logo

Jay -Z Redesigns The Brooklyn Nets Logo
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A black and white color scheme and two new logos have been introduced as the team prepares for its relocation.

Emma Hutchings
  • 2 may 2012

The Brooklyn Nets have introduced their new black and white color scheme and logos as the team prepares for its relocation to the Barclays Center for the next NBA season.

The brand identity was created by Jay-Z and uses a clean “RollSign” typeface. It celebrates Brooklyn’s history and draws upon the signage from when it last had its own major professional team in 1957. There are two primary logos, one featuring a shield shape to signify the strength and character of Brooklyn, the other featuring a basketball with an iconic ‘B’ identifying the team’s proud new home.

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