Nine-Year-Old’s Blog Takes A Frank Look At School Lunches
Martha Payne from Scotland posts photos, reviews and ratings of what she eats at school.
Nine-year-old Martha Payne from Argyll in Scotland began writing a blog providing a first-hand view of school lunches last week. NeverSeconds started as a writing project with her Dad and the blog, featuring photos, reviews and ratings, has received a large amount of online and press attention from around the world.
NeverSeconds has had almost 400,000 visitors and celebrity chef Jamie Oliver even tweeted: “Shocking but inspirational blog. Keep going, big love from Jamie x.” The blog includes photographs of Martha’s daily £2 lunch, along with a review for each meal, a rating of how good it tastes on the ‘Food-o-meter’, the number of mouthfuls, a health rating, and even if there were any pieces of hair in her food.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers