Kraft Personally Thanks Thousands Of Facebook Fans With A Song [Video]


Brand receives 4600 likes then dedicates a special video featuring an a capella band.

Yi Chen
  • 1 may 2012

Kraft has come up with a unique and fun way to thank its fans for liking its posts on the Mac & Cheese Facebook page. Last week, Kraft posted on its page, “LIKE this post, and you never know what may happen.” Over 4,600 fans clicked like, which set a record for the brand. Within 48 hours, Kraft rolled out a YouTube video featuring the ‘YellowJackets’, an a capella group who sang a seven-minute song that featured the names of the fans.

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