Kraft Personally Thanks Thousands Of Facebook Fans With A Song [Video]
Brand receives 4600 likes then dedicates a special video featuring an a capella band.
Kraft has come up with a unique and fun way to thank its fans for liking its posts on the Mac & Cheese Facebook page. Last week, Kraft posted on its page, “LIKE this post, and you never know what may happen.” Over 4,600 fans clicked like, which set a record for the brand. Within 48 hours, Kraft rolled out a YouTube video featuring the ‘YellowJackets’, an a capella group who sang a seven-minute song that featured the names of the fans.