Pattern Pulp: The Latest In Product Photography

Pattern Pulp: The Latest In Product Photography
Advertising

Using punchy, monochromatic backgrounds to make a message stand out moves ads away from the past white-washed style.

Shayna Kulik, Pattern Pulp
  • 15 may 2012

We’ve all gotten used to white-washed backgrounds with shallow shadows thanks to Terry Richardson. Interestingly (and refreshingly), we’re starting to see an evolution of this high-low trend that incorporates a wash of color. From Sous Style’s weekly Tip Off shot by Lianna Tarantin where house-hold products become still-life perfection to Christopher Griffith‘s translation of Jill Lapore’s Battleground America to Tim Small’s The Milan’s Review, the sum of these examples simplify the story for a stark message translated through a punchy color backdrop.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.