Using punchy, monochromatic backgrounds to make a message stand out moves ads away from the past white-washed style.

We’ve all gotten used to white-washed backgrounds with shallow shadows thanks to Terry Richardson. Interestingly (and refreshingly), we’re starting to see an evolution of this high-low trend that incorporates a wash of color. From Sous Style’s weekly Tip Off shot by Lianna Tarantin where house-hold products become still-life perfection to Christopher Griffith‘s translation of Jill Lapore’s Battleground America to Tim Small’s The Milan’s Review, the sum of these examples simplify the story for a stark message translated through a punchy color backdrop.

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