Levi’s Launches Commuter Collection At A Paris Bicycle Boutique

Levi’s Launches Commuter Collection At A Paris Bicycle Boutique
Retail

A launch party at Bicycle Store featured the specialized apparel line for urban cyclists set against the existing bikes and parts.

Emma Hutchings
  • 4 may 2012

Paris bike boutique the Bicycle Store recently held a launch party to celebrate becoming an official distributor of the Levi’s Commuter collection. This practical line of jeans, trousers and jackets has many features designed to enhance the urban cyclist’s experience, such as reinforced fabric, water resistance, and reflective strips. The apparel was on display at the launch amongst the variety of bicycles and parts in the modern store.

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