Triple Pundit: How Biking Has Become Part Of Levi's Brand Culture
Jason McBriarty shares how cyclist commuter culture at the denim company has grown to be an integrated part of its ethos.
Biking to work does more than offer a more sustainable way to commute and good daily exercise – it can directly contribute to business innovation and a thriving culture.
A bit of perspective: I’m a lifelong biker. My dad gave me my first commuter bike in 1987. I was quickly hooked by the rush I got sailing down the winding New Hampshire hills and how the early-morning air felt pumping through my lungs.
Through the years I’ve kept up that same bike with repairs and tune-ups. And to this day, it’s my most prized possession.