PSFK took sleek mirror-less camera for a test-drive at the interactive event at the STORY space in NYC.

PSFK recently attended STORY space's Color story promotion event. The retail space reinvents their store every 6-8 weeks, coupling relevant events with curated products around a theme. Recently they partnered with Cool Hunting and Pentax to lend cameras out while people were walking through the High Line park and Chelsea. The event gave tourists, or any one sauntering through the park, the chance to capture the picturesque neighborhood, while the colorfully designed camera was a match for the current retail design story.

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