How McDonald’s Is Making A Comeback Online
The fast food chain's marketing initiatives are winning over influential bloggers.
Earlier this year, a Twitter campaign launched by McDonald’s backfired and spiraled into a PR disaster. The fast food chain lost control of the hashtag #McDStories and was flooded instead with witty sarcastic tweets. Since then, Rick Wion, Head of Social Media at McDonald’s, has turned things around with online initiatives that are shedding some positive light onto the franchise.