McDonalds Creates Online Portal To Get Real-Time Customer Feedback
The fast food chain launches a content portal with a new approach to listening to, learning from and sharing with consumers.
McDonald’s UK has launched a new social media-integrated content portal that offers a different approach to sharing and listening to its consumers. The interactive website ‘What Makes McDonald’s?‘ provides a range of articles and videos going behind the scenes at the chain, including information on food sourcing, its environmental contribution and charitable activities. It will also allow consumers to post comments and ask questions of the company.
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