McDonalds Creates Online Portal To Get Real-Time Customer Feedback

McDonalds Creates Online Portal To Get Real-Time Customer Feedback
technology

The fast food chain launches a content portal with a new approach to listening to, learning from and sharing with consumers.

Emma Hutchings
  • 21 may 2012

McDonald’s UK has launched a new social media-integrated content portal that offers a different approach to sharing and listening to its consumers. The interactive website ‘What Makes McDonald’s?‘ provides a range of articles and videos going behind the scenes at the chain, including information on food sourcing, its environmental contribution and charitable activities. It will also allow consumers to post comments and ask questions of the company.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.