IBM Knows What You’re Doing This Memorial Day Weekend [Infographic]

IBM Knows What You’re Doing This Memorial Day Weekend [Infographic]

An analysis of social media sentiment says that Americans seem to be "increasingly upbeat" about their plans for the holiday weekend.

Piers Fawkes, PSFK
  • 25 may 2012

IBM has conducted an analysis of social media sentiment and says that Americans seem to be “increasingly upbeat” about their plans for the Memorial Day weekend. The tech giant says that there is a huge increase this year in the amount of people talking about traveling and that there’s a strong interest in shopping compared to last year. All this is captured in a timely and PR-able infographic (of course):

IBM says that its Social Sentiment Index uses advanced analytics and natural language processing technologies to analyze large volumes of social media data in order to assess public opinions. The Index can identify and measure positive, negative and neutral sentiments shared in public forums such as Twitter, blogs, message boards and other social media, and provide quick insights into consumer conversations about issues, products and services.


+Finance & Money

More in retail


Is Big Tech Squeezing Out Startup Competition?

Young firms struggle to compete as deep-pocketed companies like Facebook and Amazon clone products and consolidate their power

20 October 2017

Indiegogo Will Now Allow Startups To Sell Products On Its Site

The e-commerce branch will be open even to sellers who did not raise funds on the platform

20 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.