As the film industry continues to struggle with ways to fend off piracy, theaters rely increasingly on fans desperate to see it first.

Avengers Fans, image credit: Michelle Profis

This article titled “The Avengers: theaters bank on the midnight mania of diehard fans” was written by Joshua Alston in Atlanta, for guardian.co.uk on Friday 4th May 2012 14.20 UTC

It wouldn’t have been enough for Nathan Owens simply to show up at the movies at midnight, despite having to be at his warehouse shift at 9am the next day. Owens, 21, had to get dressed up in full Captain America regalia, all in preparation to see The Avengers, director Joss Whedon’s new take on the story that combines the iconic Marvel superheroes into the Traveling Wilburys of fanboy culture.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in