MTV Creates Fantasy Football-Style Game For 2012 Presidential Election
The network hopes to engage, educate, and encourage more young people to vote through gameplay.
Young people under the age of 30 will be the largest potential voting bloc in the 2012 elections. To try to get more of these potential young voters to the polls, MTV (in conjunction with several news organizations) will use gamification, creating a political game that mimics fantasy sport play. Jason Rzepka, MTV’s vice president of public affairs, explains the decision to create a fantasy sports game-like experience around the election:
Millennials are increasingly viewing life through a game lens, even just [using] #winning or #fail. Game vernacular has become a part of youth vernacular. By putting that competitive layer on top of it — a lot of people are inherently competitive, so if the path to winning is being informed, there could be a really great civic benefit.