MTV Creates Fantasy Football-Style Game For 2012 Presidential Election
The network hopes to engage, educate, and encourage more young people to vote through gameplay.
Young people under the age of 30 will be the largest potential voting bloc in the 2012 elections. To try to get more of these potential young voters to the polls, MTV (in conjunction with several news organizations) will use gamification, creating a political game that mimics fantasy sport play. Jason Rzepka, MTV’s vice president of public affairs, explains the decision to create a fantasy sports game-like experience around the election: