In Brief

Keith Yamashita explains why we often get 'stuck' when we're creating something- and how to get break free from it.

Originally published in PSFK’s Need To Know Magazine Volume 1.

When was asked Keith Yamashita, founder of SYPartners and co-founder of Unstuck, to chat with us for our Need To Know Magazine, he explained to PSFK how to get ‘unstuck’ when you’re embroiled in a creative mire:

One thing I have studied, one thing I have consulted on, one thing I have experienced as a practitioner is the maddening stillness of being stuck. It creeps into the process, often taking you by surprise. A normal project is suddenly stranded in a shroud of ambiguity.

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