How To Make Your Brand Real And Human [Need To Know]

How To Make Your Brand Real And Human [Need To Know]

Todd Carmichael, CEO of La Columbe Torrefaction, explains how staying true to his personal values is at the heart of his formula for commercial success.

Allie Walker
  • 5 may 2012

Originally published in PSFK’s Need To Know Magazine Volume 1

Todd Carmichael, CEO & Co-Founder of La Colombe Torrefaction, has spent the past 18 years advancing the way the nation experiences its coffee. He has pressed the limits of taste, service, and most notably coffee sourcing—venturing into the world’s developing countries to responsibly and sustainably gather the planet’s best coffee. Along the way, he has positioned his company as one of the country’s leading philanthropic coffee roasters.

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