Nike Marketer Attacks Brands’ Advertising Metrics [Headlines]

Nike Marketer Attacks Brands’ Advertising Metrics [Headlines]
Advertising

Stefan Olander urges brands to look at ROI as the value added to the consumer, not the click-through rate or 'like' count.

Allie Walker
  • 14 may 2012

In a recent speech, Stefan Olander, vice-president of digital sport for Nike, chided brands for focusing on metrics like ‘clicks’ and ‘likes’ instead of the actual value creation for customers. Brand Republic

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