Triple Pundit: Nike Challenges Customers To Design Their Own Green Athletic Wear
Shoe giant launches an interactive virtual sustainability report, encouraging visitors to learn about the company's many sustainability initiatives.
Nike has just released its most recent sustainability report, and it is quite possibly one of the most compelling and engaging I have ever come across. Few corporate social responsibility reports keep me up past my bedtime: in fact, many hasten that hour. But Nike has launched an interactive sustainability report that educates, innovates and brings sustainability alive.
Not all of the news coming from Nike’s Beaverton headquarters is sunny. Excessive overtime is still a nagging problem in the company’s contract factories, and Nike admits many of the factors are within the company’s control. The complete elimination of hazardous chemicals from its supply chain will take time. And the company’s water footprint is still huge. But Nike is charging ahead with a sustainability agenda that just a few years ago would have seemed unthinkable. And rather than taking a self-congratulatory tone, Nike draws stakeholders in on its journey to share the company’s successes and shortcomings.