Nike’s Golf App Tracks Stats & Compares Swings To Pro Athletes
The NG360 brings interactive personal coaching for golfers into the digital era.
The NG360 is Nike’s new golf app that provides comprehensive tips and tools for golfers to improve their game. The iPhone app allows users to track their statistics, and awards them with virtual trophies when they beat their personal bests. Users can also upload a video of their swing, which is then compared to that of a professional athlete.
The interactive app acts like a personal coach, and has a range of training exercises specifically designed for golfers. Users can also share and compare their golf games with friends. The NG360 is a free app that can be downloaded via the App Store.
Watch the video below for a demonstration of the app.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.