Nike’s Interactive Ad Challenges Viewers To Find Secret Content

Nike’s Interactive Ad Challenges Viewers To Find Secret Content
Advertising

In anticipation of the 2012 Euro Cup, the new 'My Time is Now' campaign encourages viewers to find 'hidden tunnels' to learn more about the 'next wave' of players in the world of football.

Allie Walker
  • 23 may 2012

Nike’s new epic ad, released in anticipation of the upcoming 2012 European Cup, sports the appropriately named moniker, ‘My Time Is Now.’ The 2.5min spot starts off featuring a game between France and the Netherlands, but is then interrupted by a horde of young players ‘making it their time’ in the world of football by crashing the game.

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