Nike's Interactive Ad Challenges Viewers To Find Secret Content
In anticipation of the 2012 Euro Cup, the new 'My Time is Now' campaign encourages viewers to find 'hidden tunnels' to learn more about the 'next wave' of players in the world of football.
Nike's new epic ad, released in anticipation of the upcoming 2012 European Cup, sports the appropriately named moniker, ‘My Time Is Now.' The 2.5min spot starts off featuring a game between France and the Netherlands, but is then interrupted by a horde of young players ‘making it their time' in the world of football by crashing the game.
Big football names like Franck Ribéry, Wesley Sneijder, Neymar, Andres Iniesta, Mario Gotze, Gerard Pique, Mesut Ozil and Cristiano Ronaldo make an appearance, but it's the ‘next wave' of football players Nike really wants to highlight in the spot– the players who interrupt the game at the beginning of the spot are real players who were selected from Nike's ‘The Chance,' the scouting mission to find 100 young players from 50 countries with the potential to be the next great football champions.