One In Four Viewers ‘Abandoning Scheduled TV’ [Headlines]

One In Four Viewers ‘Abandoning Scheduled TV’ [Headlines]

Britons are increasingly watching television on-demand, especially among the 18-24 demographic.

Allie Walker
  • 3 may 2012

On-demand TV viewing is on the rise in Britain, with the 18-24 demographic seeing the highest propensity to watch TV on-demand- 41% of 18-24 respondents claim the majority of their TV viewing is non-linear- and mostly on laptops. Telegraph

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