Their simple API allows merchants to accept direct debit payments, with a quick sign-up and fees of just 1%.

GoCardless is a London-based startup founded by Matt Robinson, Hiroki Takeuchi and Tom Blomfield, which allows small businesses to accept direct debit payments. The team worked with the banking authorities to create a simple API that makes it simple and cheap to accept payments online. Merchants can sign up and start collecting in seconds with fees of just 1% per transaction, up to a maximum of £2.

There are no monthly fees or minimums, and businesses can get paid directly from their customers’ bank accounts, without the need for a merchant account or credit card fees. Matt Robinson told Wired where the idea for the business came from:

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