Perch Interactive's projections surround real-world products with information such as reviews and stock information like available sizes and colors.

Shopping online in many ways is both a more robust and dynamic experience. We have at our finger tips search engines & recommendation engines, user and expert reviews and filters. There is a curatorial context by which to consider purchases more in depth doesn’t exist in the real world. Perch Interactive is fixing that with their projected interactive displays that fuse the digital novelty of online shopping with the more tangible retail experience.

The four person firm has developed a series of “Perch displays” as they call them, that project down upon tabletop counters various products. When shoppers place their hands under the light or move the products they are given options such as reviews, product details and sizes. Using shoes as an example in the video below, it’s as if the infrastructure of Zappos has been translated into the real world.

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