Triple Pundit: Patagonia Creates An Interactive Story Of Its Supply Chain For Customers

Triple Pundit: Patagonia Creates An Interactive Story Of Its Supply Chain For Customers
Retail

The sustainability-focused clothing brand creates 'Footprint Chronicles,' a tool that lets its customers learn about the textile mills and factories where the brand's clothes are made.

Triple Pundit
  • 18 may 2012

Patagonia has long been a sustainability leader, and pokes its competitors in the eye with programs, from asking consumers to buy less to working with fisheries to the preservation of salmon populations while rolling out new snacks. Now the outdoor clothing and gear company is pushing supply chain transparency to a new level.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.