Giant Perfume Bottles Fill A New York Pop-Up Shop
Fragrance brand wanted to create a memorable experience for its shoppers with its new concept store.
Luxury fragrance brand Odin wanted to create a memorable in-store shopping experience when it opened its first pop-up shop in New York. The narrow, 350-square-foot store includes a whimsical architectural space that features large perfume atomizers across the floor and also hanging from the ceiling.
Pal Birardi, co-owner of Odin, commented that:
My goal was to shun the typical interpretation of the popular retail concept. The actual fragrances and candles are the only black objects in an otherwise entirely white space. The installation creates a distinct and unexpected experience, the same way each Odin fragrance creates its own unique world.
The pop-up store will be opened for the next six weeks, where the first 50 customers who make a purchase during the opening week will receive an ‘artifact.’
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”