Fragrance brand wanted to create a memorable experience for its shoppers with its new concept store.

Luxury fragrance brand Odin wanted to create a memorable in-store shopping experience when it opened its first pop-up shop in New York. The narrow, 350-square-foot store includes a whimsical architectural space that features large perfume atomizers across the floor and also hanging from the ceiling.

Pal Birardi, co-owner of Odin, commented that:

My goal was to shun the typical interpretation of the popular retail concept. The actual fragrances and candles are the only black objects in an otherwise entirely white space. The installation creates a distinct and unexpected experience, the same way each Odin fragrance creates its own unique world.

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