The california borough's historic downtown has been in decline for years, but POPUPHOOD is changing that with a series of local retail experiments.

 

POPUPHOOD was founded as a way to reclaim Oakland's historic downtown neighborhood from years of vacant storefronts and inactivity. For the residents of the neighborhood, the idea that the historic downtown area they cared so much about lacked relevant commercial (and, therefore, civic) value was a source of deep frustration. It was this feeling that lead two residents and entrepreneurs to approach the City Of Oakland for support in rolling out a progressive idea designed to breathe new life into the old neighborhood.

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