What Is The Future Of Same Sex Advertising?
How will brands target LGBT consumers as the social topic of same sex marriage heats up?
Recently, same sex marriage has become a primary political issue for the upcoming American elections, but a handful of brands have been targeting the LGBT demographic even before Obama’s recent announcement supporting gay rights. Some brands are attempting to position themselves as being more edgy while others are simply acting on the cultural reality that homosexuality underscores a lifestyle market for the brand to participate in.
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