Scratch-And-Sniff Gardening Magazine Cover Smells Like Real Flowers

Scratch-And-Sniff Gardening Magazine Cover Smells Like Real Flowers
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The June issue of Gardeners' World features an innovative scented lavender jacket to promote its garden aroma theme.

Emma Hutchings
  • 28 may 2012

Immediate Media‘s monthly gardening magazine, Gardeners’ World, features an innovative scented lavender cover for its June issue to promote a garden aroma theme as part of its Springtime push for extra sales. Celloglas applied the scent varnish and readers are able to simply rub the middle of the cover to release the scent.

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