Scratch-And-Sniff Gardening Magazine Cover Smells Like Real Flowers
The June issue of Gardeners' World features an innovative scented lavender jacket to promote its garden aroma theme.
Immediate Media‘s monthly gardening magazine, Gardeners’ World, features an innovative scented lavender cover for its June issue to promote a garden aroma theme as part of its Springtime push for extra sales. Celloglas applied the scent varnish and readers are able to simply rub the middle of the cover to release the scent.
An A5 bound-in insert card is also provided, with three scents produced by Antidote; tomato leaf, sweet violet and a mystery scent for the reader to guess. The “scratch-and-sniff” idea came from a brainstorm about original ways to promote the June issue. Koli Pickersgill, group production manager, said: