Rayfish Footwear offers customers personalized footwear by genetically engineering a species of tropical fish.

Rayfish Footwear, out of Chon Buri, Thailand, promises some very unique footwear made from genetically engineered stingrays. Using a patented process of bio-customization, the company offers customers their choice of a variety of colors and patterns. These designs are harnessed from nature itself by isolating DNA characteristics and injecting the custom blend into a fetal ray that will one day be shoes. Shagreen (stingray leather) has been used for centuries in everything from binding books to wrapping the hilts of traditional Japanese katana blades. The material has a rough bumpy surface making it ideal for products requiring a sure grip or rugged durability. Of course the aesthetics would have been limited by natural selection. Now the choice is yours. In the company FAQ Rayfish asserts that

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)