New Retail Model Lets Shoppers Pick From The Runway Before Looks Are Made

New Retail Model Lets Shoppers Pick From The Runway Before Looks Are Made
technology

Moda Operandi lets consumers pre-order fashion from runway shows seasons ahead.

Emma Hutchings
  • 18 may 2012

Moda Operandi lets consumers pre-order fashion from the runway before it is even made. Taking a different route to today’s fast fashion business model, designers only make the clothing that’s pre-ordered, and shoppers buy the items knowing they will have to wait for them to be produced. This helps to assess real-time demand and eliminates inventory challenges for retailers.

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