New Retail Model Lets Shoppers Pick From The Runway Before Looks Are Made
Moda Operandi lets consumers pre-order fashion from runway shows seasons ahead.
Moda Operandi lets consumers pre-order fashion from the runway before it is even made. Taking a different route to today’s fast fashion business model, designers only make the clothing that’s pre-ordered, and shoppers buy the items knowing they will have to wait for them to be produced. This helps to assess real-time demand and eliminates inventory challenges for retailers.