The likelihood of a consumer to use a mobile coupon, scan a QR code, or read product reviews on their mobile devices differs vastly across store type; 73% of mobile users read product reviews on their phones in electronic stores while only 14% do so in grocery stores.

A recent survey by Nielsen on US smartphone owners’ shopping behaviors revealed consumers use their phones differently compared to what store they’re in- 73% of smartphone users read product reviews on their phones in electronic stores compared to only 14% in grocery stores. Comparatively, 41% of smartphone users request or use mobile coupons in the grocery store while only 29% do in an electronic store. Nielsen

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