How Are US Smartphone And Tablet Owners Shopping? [Headlines]

How Are US Smartphone And Tablet Owners Shopping? [Headlines]

A Nielsen study indicates the majority of people use the devices when buying an item, although the two devices are generally used for different purposes.

Allie Walker
  • 7 may 2012

The latest survey from Nielsen indicates that 79% of US smartphone and tablet owners use their devices for shopping; owners tend to use smartphones more for ‘on-the-go’ activities while tablets are used much more for online shopping and payments. Nielsen

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.