A Nielsen study indicates the majority of people use the devices when buying an item, although the two devices are generally used for different purposes.

The latest survey from Nielsen indicates that 79% of US smartphone and tablet owners use their devices for shopping; owners tend to use smartphones more for ‘on-the-go' activities while tablets are used much more for online shopping and payments. Nielsen

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in