Special Edition Red Bull Can Featuring Renowned Stunt Driver

Special Edition Red Bull Can Featuring Renowned Stunt Driver

Design boutique I Love Dust illustrates the redesigned can depicting the world-famous Travis Pastrana.

Emma Hutchings
  • 23 may 2012

Multi-disciplinary design boutique I Love Dust has illustrated a special edition can featuring the world-renowned stunt rider Travis Pastrana for Red Bull in the UK.

Special Edition Red Bull Can Design Featuring Travis Pastrana

Fans and consumers are being given the chance to interact with one of their heroes via a QR code on the redesigned can, which will lead them to exclusive digital content when scanned with their mobile device. This campaign will be supported by a series of posters featuring I Love Dust’s illustrations.

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