Design boutique I Love Dust illustrates the redesigned can depicting the world-famous Travis Pastrana.

Multi-disciplinary design boutique I Love Dust has illustrated a special edition can featuring the world-renowned stunt rider Travis Pastrana for Red Bull in the UK.

Fans and consumers are being given the chance to interact with one of their heroes via a QR code on the redesigned can, which will lead them to exclusive digital content when scanned with their mobile device. This campaign will be supported by a series of posters featuring I Love Dust’s illustrations.

I Love Dust

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