Special Edition Red Bull Can Featuring Renowned Stunt Driver

Special Edition Red Bull Can Featuring Renowned Stunt Driver
Design

Design boutique I Love Dust illustrates the redesigned can depicting the world-famous Travis Pastrana.

Emma Hutchings
  • 23 may 2012

Multi-disciplinary design boutique I Love Dust has illustrated a special edition can featuring the world-renowned stunt rider Travis Pastrana for Red Bull in the UK.

Special Edition Red Bull Can Design Featuring Travis Pastrana

Fans and consumers are being given the chance to interact with one of their heroes via a QR code on the redesigned can, which will lead them to exclusive digital content when scanned with their mobile device. This campaign will be supported by a series of posters featuring I Love Dust’s illustrations.

PSFK Professional / Basic Member Content only
To access this content it looks like you’ll need to upgrade your account. The content you are trying to access is reserved for PSFK Professional / Basic Members. These levels of membership provide access across our reports, newsletters, PSFK.com and more.

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.