La Colombe Founder: Don’t Follow How Steve Jobs Behaved

La Colombe Founder: Don’t Follow How Steve Jobs Behaved

Todd Carmichael says in video that Apple wins the lottery day-after-day but never gives back.

Piers Fawkes, PSFK
  • 12 may 2012

In this short clip from PSFK CONFERENCE NYC, Todd Carmichael complains that Steve Jobs and Apple haven’t behaved like a decent human beings. He says that the tech company won the lottery day after day but the CEO never gave back a dime. The La Colombe Torrefaction owner argues that brands need to wake up, smell the coffee and behave like decent human beings.

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